Brand Identity & Packaging Design for Premium Consumer Brands

I'm an Independent Art Director and Brand Strategist with over 20 years of experience building scalable brand and packaging systems for physical consumer products across international markets.

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What I do

I work with premium consumer brands in food, beverage, wellness, and lifestyle at moments of creation, growth, transition, or repositioning.

My focus is on developing cohesive brand identity and packaging systems that balance strategic clarity, emotional storytelling, and commercial performance—from concept through production, across multiple markets.

Build brand identity systems that scale across products, channels, and geographies

Design packaging that performs in competitive retail and e-commerce environments

Translate heritage, sustainability, and provenance into contemporary premium positioning

Align brand, packaging, and storytelling into one cohesive visual system

Selected Work

I work independently

Which means I'm hands-on from strategy through final production files. Every project gets the same rigour: whether it's a heritage brand repositioning or a new product launch across multiple markets.

I believe brand design is both a strategic tool and a craft discipline. It should feel authentic and intentional, perform commercially, and hold up under scrutiny.