Hi, I’m Laura
I’m an independent Art Director and Brand Strategist specialising in brand identity and packaging systems for premium consumer products.
For over 20 years, I’ve worked with brands across food, beverage, wellness, and lifestyle — from emerging startups to international companies distributing across 18+ markets.
My work sits at the intersection of strategy and craft. I focus on building cohesive brand systems that scale across products, channels, and geographies — balancing clarity, storytelling, and commercial performance.
I work independently, which means I’m hands-on from strategic positioning through final production files. Every project receives the same level of rigour, whether it’s a heritage brand repositioning or a global packaging rollout.
Services
Brand Identity & Logo Design, Packaging Design, Illustration & Art Direction
How I Work
I collaborate directly with founders, marketing leaders, and executive teams who see design as a strategic investment — not just a visual layer.
Expect
Strategic clarity, thoughtful collaboration, high production standards, systems that hold up under scrutiny
Selected Clients
- José Cuervo
- VitHit Vitamin Drinks
- Corso's Cookies
- Vistaprint
- Impact Berry
- Scoville Vodka
- Jamology Preserves
- Provence Lab spirits
- Ascent Kombucha
- DocASAP
- KyKy Foods Corp.
- Insignia Angus
- Tannymaxx
- La Fescennina
- Brittain Resorts & Hotels
- Juice Dudes
- Tromso city
- RespireRx Pharmaceuticals
Ivan Rousselle
Fantastic artist who didn't just make a design, but truly tuned into the description of my brief and provided a phenomenal representation of what it was that I was looking for. You can tell that thought and effort and energy is put into creating your design.
Peter Hess
Laura is more than an extremely talented designer...she's an integral part of my team and I appreciate her expertise and insight very much. My only regret is I didn’t discover her sooner!
R.M.
We had a vision for our design that we couldn't quite pin point on our own, Laura took our brief and turned it into exactly what we wanted while still being better than we could have imagined. She takes well to feedback and worked to create a design we love!