Color-A-Treat
Color-A-Treat™ is an interactive sub-brand developed for Corso’s Cookies, designed to extend the core brand into a playful, experiential product line. The concept combines vanilla sugar cookies with an edible colouring activity, creating a product that encourages creativity and engagement while remaining shelf-ready for retail environments.
Identity & Branding, Packaging, Character Design & Illustration
A distinct sub-brand identity was developed to complement the master brand while establishing its own playful visual language. The logo, character system, and packaging design were created to communicate fun, imagination, and approachability, while maintaining consistency within the broader Corso’s Cookies brand ecosystem.
The resulting system supported individual product wrapping, clear on-shelf communication, and scalability across multiple designs and SKUs. Color-A-Treat™ functions as a cohesive extension of the Corso’s Cookies brand, demonstrating how sub-brands can be developed to introduce new product experiences without diluting overall brand clarity.
