Corso's Cookies
Corso’s Cookies is a premium decorated cookie brand with a strong presence across the United States. The project focused on a comprehensive brand refresh and expansion, supporting the brand’s evolution from a craft producer into one of North America’s fastest-growing premium cookie brands.
A complete brand identity system was developed, including logo refinement, packaging architecture, character design, and a scalable brand storytelling framework. The system was designed to support a growing product portfolio while maintaining a consistent, recognizable brand across retail channels.
Identity & Branding, Packaging, Character Design & Illustration
Logo evolution
Three distinct sub-brands were created, each with its own cohesive visual language and illustrated character system, allowing the brand to expand into new product lines while preserving overall brand clarity. Additionally, an extensive character universe was developed to support packaging, marketing, and seasonal activations.
The resulting design system enabled both seasonal and evergreen product launches, supporting rapid rollout across multiple SKUs and retail environments. This work contributed to the brand’s sustained growth, culminating in a record revenue year of $17.5M in 2024, positioning Corso’s Cookies as a leading premium player in the category.
"Corso's Cookies is the leading producer of specialty decorated cookies in North America. With the capacity to produce more than 30 million decorated cookies annually, our customers include mass retailers, specialty stores, catalog and gift companies, convenience and food service providers."
Peter M. Hess
CEO, Corso's Cookies
“Laura is more than an extremely talented designer...she's an integral part of my team and I appreciate her expertise and insight very much. My only regret is I didn’t discover her sooner!”
Peter Hess, CEO
