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Dollop ice cream 

Dollop is a Dubai-based ice cream and dessert brand positioned within a high-value, design-driven hospitality market. The brand required an identity that would resonate within a competitive premium dessert landscape where visual distinction and experiential appeal are critical to success.

Identity & Branding, Packaging

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The identity development centred around a custom ambigram wordmark, creating a playful yet refined visual signature that reflects both indulgence and sophistication. The logotype was designed to balance charm and elegance, ensuring strong memorability while maintaining versatility across packaging, retail environments, and digital touchpoints.

Premium ice cream packaging design for Dollop, developed for the Dubai hospitality market, by Laura Soto Salazar

A cohesive visual system was established to support packaging and brand applications, allowing the identity to perform within Dubai’s premium consumer market. The result is a distinctive brand mark with long-term scalability, capable of standing confidently within a design-conscious international context.

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© 2025 by Laura Soto Salazar

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