Dugan Sales and Service
Dugan Sales & Service is a century-old appliance retailer seeking to modernise its visual identity while preserving longstanding brand recognition within its local market.
The redesign focused on evolving the existing logo rather than replacing it. The iconic three-leaf clover — a key element of the brand’s historical identity — was retained to maintain continuity and customer familiarity.
Brand Identity & Logo Redesign
Before
After
The visual system was refined through updated typography and a deeper, more contemporary green palette, introducing a stronger and more confident tone while preserving heritage cues. The result is a modernised identity that respects legacy equity while positioning the business for continued relevance with new generations of customers.
Love the design!
Jeremy McBurney, President @ Dugan Sales & Service
