La Fescennina
La Fescennina is a fifth-generation Italian agricultural producer specialising in organic hazelnuts and olives. Rooted in family heritage, the brand required a contemporary identity that could honour its legacy while strengthening its position within the premium European food market.
Brand Identity & Brand Book
Before
After
The rebrand focused on translating generational craftsmanship into a refined and coherent visual system. A new identity was developed to reflect provenance, quality, and authenticity, balancing tradition with modern clarity.
To ensure long-term consistency across packaging, communications, and distribution channels, a comprehensive Brand Book was created. This document codified the visual identity system, establishing clear guidelines for typography, colour, imagery, and application standards. The result is a structured brand framework capable of supporting growth while protecting the integrity of the family’s legacy.