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Provence Lab
Provence Lab specializes in producing exquisite rosé wines from the heart of Provence. To capture the beauty and charm of this picturesque region, they needed a premium label design that would transport customers to a place where the Mediterranean climate transforms fields of wheat and lavender into landscapes worthy of postcards.
Identity & Branding, Illustration, Packaging Design
For the label design, we opted for a minimalist illustration in high-contrast dreamy colors that captures the essence of Provence. The illustration features a stunning coastline with sparkling waves, and a hinterland filled with pine and olive trees, and the sweet melodies of cicadas. Small villages with honey-colored walls evoke a sense of comfort and warmth, where meals are endless banquets of joy. This design not only highlights the brand's dedication to quality but also speaks to the spirit of Provence, which is at the heart of their winemaking.
“Laura was very reactive, easy to communicate with and understood everything I needed for the wine label. I'm planning to launch two more brands next year and I want her to design the labels for those as well! Thank you"
Alexandra Motte
Sommelier / Manager
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