Provence Lab
Provence Lab is a rosé wine producer based in the Provence region of France. The brand required a premium label system that would communicate regional provenance while standing apart within the competitive rosé category.
Brand Identity, Illustration & Label Design
The identity centres on a minimalist illustrated landscape inspired by the Mediterranean coastline and inland terrain of Provence. High-contrast colour and controlled composition were used to create a distinctive visual signature while maintaining elegance appropriate to the premium wine segment.
The illustrated label references coastal forms, olive groves, and the architectural character of southern France, translating regional atmosphere into a refined and contemporary visual language. The result is a packaging system that reinforces origin, craftsmanship, and lifestyle positioning without relying on traditional wine design tropes.
“Laura was very reactive, easy to communicate with and understood everything I needed for the wine label. I'm planning to launch two more brands next year and I want her to design the labels for those as well! Thank you"
