Rendez-Vous Champagne
Rendez-Vous Champagne was developed as a contemporary alternative within a traditionally formal category. Positioned as a young, accessible Champagne brand, the objective was to differentiate clearly from heritage-driven competitors while maintaining credibility within the premium segment.
Label Design
As an online-exclusive product, the label design needed to perform primarily in digital environments. Visual impact, recognisability, and clarity were prioritised to ensure strong performance across e-commerce platforms and social media-driven discovery.
A minimal yet bold visual approach was established, combining high-contrast colour with clean typography to break from conventional Champagne aesthetics. The design architecture balances approachability with refinement, positioning the brand as social, modern, and experience-led rather than ceremonial or formal.
Bottles
The resulting packaging system supports digital visibility while retaining the sophistication required within the Champagne category, enabling the brand to stand apart in a crowded and tradition-heavy market.
"We love everything! We love the dynamism and movement coming out of the label, it also subtly translates cheering a good moment and joy which we really wanted as emotions. We are very satisfied with the work and communication of Laura along all the steps of the process."
Fiona and Jean-Michel,
Co-founders
“After 2 years of business I am proudly celebrating my strength and passion to never give up and always trust the process, especially during the difficult times when I felt it could be over. I celebrate all our customers and the fantastic people who believed in our project and the new opportunities that come along the way. One of the big rewards is to have been selected to present our Champagnes to celebrities at the luxury DPA Pre-awards Gift Suites in Beverly Hills for the 2022 award season this year. Time to pop some Champagne in style and toast to everything that is coming next!”
Girltalk HQ - INTERVIEWS - Fiona Perrin
Meet The Next Gen. Champagne Entrepreneur Breaking Barriers With Her Vegan Brand Of Bubbly - September 8, 2022
