Vistaprint
Collaboration with Vistaprint focused on the development of scalable invitation templates for their global print catalogue. The objective was to create distinctive, personality-driven designs that remained fully customisable for end users across occasions including birthdays, baby showers, and seasonal events.
Illustration, Layout Systems & Template Design
A modular layout approach was applied to ensure adaptability across multiple formats, print specifications, and personalisation variables. Illustrations were developed to be visually engaging while maintaining clarity of hierarchy and ease of editing within Vistaprint’s structured design system.
The final collection combined playful character-led visuals with commercially optimised layout systems — delivering templates that were both visually differentiated and production-ready for high-volume global distribution.
“Laura is an excellent designer. She’s very responsive and communicative. The designs turned out beautiful!"