Insignia Angus
When Insignia Angus approached me to help them with their rebranding, I knew I had my work cut out for me. This wasn't just any meat brand - this was a family with a rich history of ranching that spanned four generations, and they were passionate about providing their cows with the best possible care. I wanted to create a brand that truly reflected their values and commitment to responsible, sustainable farming practices.
Identity & Branding, Packaging Design
Working closely with the Suarez family, I set out to highlight Insignia Angus' unique differentiators with compelling branding, copy, and packaging design. I knew that their responsible and sustainable farming practices were a key selling point, and that their "100% Colombian beef" was something truly special.
Together, we crafted a brand that emphasized the superior quality of their product while also highlighting the Suarez family's unwavering commitment to their cows and the environment. From the bold branding to the carefully crafted messaging and packaging design, every detail was carefully considered to bring their vision to life.
It was an honor to work with a family that cared so deeply about what they do, and to help them showcase their exceptional product to the world. I'm proud to have been a part of this project, and I'm confident that the Insignia Angus brand will continue to thrive for generations to come.
“I couldn't be happier and more grateful to Laura for all the work she did for Insignia Angus. She managed to represent everything that we are in a spectacular brand. From the beginning, Laura understood the needs of the business, generating alternatives and clear ideas, always looking for the best result. I recommend Laura without a doubt, for her efficiency, dedication and excellent work.”
Alejandro Suarez M., owner.
